The Work Index by Flexa

CreativeX

CreativeX is a data-driven company that helps brands achieve creative excellence at scale.

https://www.creativex.com/
6.0

/10

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Description

CreativeX is a global company that uses AI-powered technology to help brands maximize the impact of their creative decisions. Their platform provides tools to track creative quality, brand consistency, and inclusive representation across all digital platforms. CreativeX helps brands understand how their creative choices impact performance metrics like brand lift, media efficiency, and ROI. They have worked with major brands like Nestlé, Diageo, Bayer, Unilever, and Heineken to help them improve their creative effectiveness and efficiency.

CreativeX's mission is to elevate creative expression through data. They believe that data can be used to unlock insights and make smarter creative decisions. The company's team is composed of experts in AI, data science, marketing, and creative strategy. CreativeX is headquartered in New York City with offices in London and Portland. The company is committed to building an inclusive and diverse workplace, with a strong focus on empowering its employees to grow and develop their skills.

Flexibility

CreativeX offers a flexible work environment with unlimited paid time off for US-based employees and generous time off and bank holidays for UK-based employees. They operate on a 4-day work week with Elevate Fridays, encouraging employees to use the day for personal growth, development, or other priorities.

Hybrid
Remote

Benefits

CreativeX offers a generous benefits package including comprehensive health, dental, and vision insurance (US) or private medical insurance (UK), unlimited paid time off (US) or generous time off and bank holidays (UK), a 3-month full pay parental leave, and Elevate Fridays, which is a day off every week dedicated to personal growth and development. They also provide a professional development budget, monthly coaching sessions, and stock options.

4-day week
Enhanced parental leave
WFA scheme

Mission

CreativeX is dedicated to elevating creative expression through data by building the global standard for creative analytics. They believe that understanding how and why users react to imagery is crucial for success in today's data-driven marketing landscape. Their mission is to empower marketers with the insights and tools necessary to make smarter creative decisions, leading to deeper audience understanding and increased performance.

Data-driven
Disruptor
Environmental impact driven
Improving quality of life/health
Social impact led
Sustainability
Tech for good

Culture

CreativeX promotes a culture of collaborative innovation and continuous improvement, encouraging employees to work for outcomes rather than hours, lead confidently while executing collectively, and prioritize constructive dissent and conclusive decisions. The company prioritizes a diverse and inclusive team, fostering a supportive and globally diverse environment where individual growth is encouraged and supported through various benefits and development opportunities.

Agile and dynamic
Autonomous
Collaborative
Engaging
Entrepreneurial
Fun
People-first
Progressive
Supportive
Transparent

DE&I

CreativeX prioritizes diversity, equity, and inclusion by creating an open and welcoming environment for all employees. Their CEO, Anastasia Leng, advocates for a culture where employees can openly contribute their ideas and skills, regardless of their background. The company also offers comprehensive benefits packages that support employees' well-being, including unlimited paid time off (in the US) and generous time off and bank holidays (in the UK). CreativeX acknowledges that their success is fueled by the diversity of thought and perspectives within their team.

Gender diverse

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