Buffer

Buffer is a social media management platform that helps businesses and individuals schedule, track, and analyze their social media content. Founded in 2010, Buffer has grown into a suite of tools that serve over 75,000 customers worldwide. Their mission is to empower users to grow their audiences organically through easy-to-use, intuitive tools that save time and streamline social media marketing efforts.

Buffer is known for its commitment to transparency, a value deeply embedded in its culture. They openly share their finances, team salaries, company metrics, and product roadmap. This transparency extends to their approach to work, as they are a fully remote and distributed team, allowing employees to work from anywhere in the world. Buffer also practices a four-day work week and emphasizes self-improvement, which fosters a unique and supportive environment for their team.

Buffer is a fully remote company with employees in over 20 countries and 50 cities. They value working smarter, not harder and prioritize their employees' happiness and productivity. This translates to flexible work schedules, with the option to work from anywhere in the world, and a four-day work week, giving employees a flexible, meeting-free fifth day for overflow tasks or personal time.

Buffer offers a comprehensive package of employee benefits focused on promoting well-being and personal growth. These benefits include a competitive salary that adjusts for cost of living and experience, the opportunity to work remotely from anywhere, 4-day work weeks with flexible schedules, health insurance for all team members, a $1,000 home office setup stipend, a "growth mindset" fund for learning and development, a minimum three-week vacation policy, a company-matched savings plan, profit sharing, 16 weeks of fully paid family leave, a family support fund, a working smarter stipend for coworking spaces or coffee shop treats, unlimited free books through a Kindle account, paid sabbaticals after five years of employment, and a transparent time off policy that encourages and supports rest and recharge.

Buffer's mission is to empower individuals and small businesses to build their online presence organically through affordable, intuitive marketing tools. They aim to provide a values-driven environment for their remote workforce, fostering a culture of transparency, positivity, and continuous self-improvement. This dedication to both product development and team well-being is reflected in their commitment to providing accessible tools for organic growth, while also offering employees flexible work arrangements and a four-day workweek.

Buffer cultivates a culture focused on positivity, transparency, and continuous improvement. They encourage their employees to be "no-ego doers" who prioritize listening, clarity, and reflection. The company emphasizes a growth mindset and encourages its employees to find the place where they are happiest and most productive, promoting a work-life balance through a four-day workweek and generous time-off policies. They also champion a culture of gratitude and encourage employees to "do the right thing" in all aspects of their work.

Buffer is committed to building a diverse and inclusive workplace where everyone feels valued and respected. They have conducted an internal audit of their DEI data, using a platform called Pluto to gather anonymous feedback from employees and audit their attrition, promotions, and applicant data. The results of this report have been used to identify three main focal areas for their DEI Roadmap: uplifting historically underrepresented groups, increasing psychological safety, and centering the experience of historically underrepresented teammates. They have outlined initiatives and policies to support these goals, including promoting Employee Resource Groups (ERGs) and creating a DEI Council to ensure a more inclusive and equitable experience for all team members.